Capture & Keep
Capture 2026 & Keep

Every one of these is still in one person’s head.
Not one of them has been written down.

Start a conversation

From £250  ·  nothing happens until you are sure

01

Every story is worth keeping, before it is lost.

Nobody remembers a whole life in one afternoon. Amanda knows what to ask, leaves room for the things that come back a week later, and writes it all into a life story that still sounds like them.

Capture & Keep is a UK life-story service and a practical resource, run by Amanda Yaffe-Parker. She is based in Colchester in Essex and works with people and families across the UK.

“Nearly every person I speak to begins by telling me that there is nothing to tell. Not one of them has been right yet.”

Amanda

An older woman mid-conversation with a middle-aged woman, sitting together outdoors
A conversation, not an interview
02

A life is not a date. It is a list of places.

Ask somebody where they have lived and you get a list. Ask them what happened there and you get the story. That second question is the whole job, and it is the one families run out of time to ask.

Illustrative life  ·  design demonstration

An illustrative life plotted across the United KingdomA design demonstration, not a real person. A line travels between seven places in order: Salford in 1938, Rhyl in 1940, Catterick in 1956, Glasgow in 1959, Coventry in 1961, Felixstowe in 1974 and Colchester in 2009. Every place, year and note is also listed in text beneath the map.
1938SalfordBorn, two streets from the docks
1940RhylEvacuated, and hated every minute of it
1956CatterickNational service, first time away from home
1959GlasgowA dance, and the reason for everything after
1961CoventryThe job that lasted thirty-eight years
1974FelixstoweThe same fortnight, every single summer
2009ColchesterNear the grandchildren, finally
  1. 1938SalfordBorn, two streets from the docks
  2. 1940RhylEvacuated, and hated every minute of it
  3. 1956CatterickNational service, first time away from home
  4. 1959GlasgowA dance, and the reason for everything after
  5. 1961CoventryThe job that lasted thirty-eight years
  6. 1974FelixstoweThe same fortnight, every single summer
  7. 2009ColchesterNear the grandchildren, finally

A design demonstration, not a real client. Every place, year and line above is invented to show what the device does. On a live page these would either be a family’s own, with their permission, or stay openly illustrative exactly as they are here. The route is not a coverage map: it says nothing about where Amanda travels.

03

Memories don't arrive in order.

They arrive sideways: a smell, a street, a name you had not thought of in forty years. Half of what ends up in a life story is something that came back a week after the conversation, which is exactly why one afternoon is never enough.

A place is the easiest way in. Not “tell me about your childhood”, but one building, and one question about it.

The house

Which room did everybody actually sit in, and which one was kept for best?

The school

Who did they sit next to, and what happened to them?

The work

What did the first morning there sound like?

The high street

What shops were on it, and which one did they go into every week?

The journey

Where did they go, how often, and who was waiting at the other end?

The occasions

Which days brought everybody into one building?

The drawings are generic building types, never a real address, so none of them can read as somebody’s actual house. The questions are examples of the shape a good question takes. The real ones, a hundred of them, are free on the site.

A hundred questions to ask

04

Some of it is already there.

Two women sitting together at a table, looking through pages of written material
Working from what a family already has

Amanda also works from what a family already has: the recordings, photographs, letters and half-finished journals sitting in drawers.

Most families are further along than they think. The box nobody has opened since the funeral, the tape somebody made in 1998, the journal that stops in March. None of it is a story yet. All of it is evidence.

What Amanda does with it

Photographs

Usually undated, usually unlabelled, and usually the fastest way to start somebody talking.

Letters and papers

Not for what they say. For the names in them, and who wrote to whom, and when it stopped.

Recordings

A voice on a tape is worth a chapter of description, and nobody ever regrets keeping one.

An unfinished journal

Somebody already started. Finishing it is a different job from beginning one.

Those cards are deliberately abstract. Nothing on this page is a scan, a document, a clipping or a photograph of anybody’s real material, and nothing has been made to look like one. Genuine family material belongs here only when a family has given permission for it, and that is a future asset, not a design device.

05

Amanda joins it together.

Not just interviewing. Guiding, listening, organising, and then writing.

I have spent fifteen years in some of the UK’s top advertising and marketing agencies, managing projects for big corporate clients. But the thing I have been most passionate about throughout my career has always been the same: people’s stories, and how to tell them well.

I studied psychology early on and later trained in therapy, and that fascination with what makes people who they are led me to train as a Samaritans listener. I spent years as a voluntary befriender to elderly men and women, many of whose stories have stayed with me ever since.

Samaritans trained listener  ·  15 years managing projects

  1. 01  We talkA series of relaxed, recorded conversations, at their pace and in their own chair. Nothing has to be ready in advance, and the things that come back a week later go in too.
  2. 02  Amanda writesShe shapes those conversations into a properly written life story, keeping the person’s own voice throughout. You see a full draft first.
  3. 03  Your book is madeThe finished story becomes exactly what you want to keep: a professionally produced hardback, the original recordings, or a digital copy.
Amanda Yaffe-Parker
Amanda Yaffe-Parker
06

Then it stops being fragments.

A place, a year, a photograph, a question and something somebody remembered a week late. Scroll, and watch them become the thing the family actually keeps.

I started on the factory floor at sixteen, sweeping metal shavings for four pounds a week, and thirty-eight years later they gave me a clock and a cup of tea in the same building. In between there was a wife, three children, a strike I still have opinions about, and more good men than bad ones. Nobody had ever asked me to say any of that out loud before, let alone write it down.

A sample passage, written to show the standard. Not a real client, and it says so on the live site too. Life is messy; the finished story is not. That is the whole product, and it is the one thing a page of description cannot demonstrate.

A box of old family photographs
A real book, made properly

Not a printout in a ring binder.

Something that sits on a shelf for fifty years and gets handed down.

  • BindingCloth bound hardback, foil blocked title
  • SizeA5 portrait, around ninety pages
  • PaperHeavyweight uncoated cream, matte finish
  • PhotographsYours, restored where needed and woven through
  • CopiesAgreed with Amanda: a hardback, a digital copy, the edited recordings, or some combination
07

Start yours.

No hourly rates, and nothing added later.

Do it yourself

The Memory Kit

£30

Answer a set of questions together, in your own time, then send the recording to Amanda. Decide about the write-up whenever you are ready.

Coming soon
Amanda does all of it

The Life Story

From £250

Amanda conducts every conversation herself, from the first call to the finished book, in their own voice. Depends on the number of sessions, worked out together on a call.

Fully custom

Bespoke

On the call

For a project that needs something beyond the usual shape.

Let’s keep their story, together.

Tell Amanda a little about who the story is for. There is no obligation, no pressure, and no salesperson at the end of it. Only her.

Write to Amanda

WhatsApp 07843 171332  ·  if time is short, message her