The same world, turned down.
The homepage is where the idea comes alive. Everywhere else has a job: somebody arrives from a search at eleven at night because a parent has had a diagnosis, and they need to read, not to be performed at. Same palette, same faces, same illustration language. No sticky stages, no scroll-driven map, no fragments in motion.
Three reductions, shown at a glance. This is not a redesign of forty-one pages, it is the rule the rest of the site would follow.
A hundred questions to ask.
The richer colour system earns its keep as structure: numbered questions, a rule between each, nothing moving.
- 01Which room did everybody actually sit in, and which one was kept for best?
- 02Who did they sit next to at school, and what happened to them?
- 03What did the first morning at work sound like?
- 04What shops were on the high street, and which one did they go into every week?
- 05Where did they travel to, how often, and who was waiting at the other end?
Illustrative examples of the shape a question takes, not the live hundred. The real ones are free on the site.
One illustrative device, at the top, and then plain reading.
A guide opener gets a single drawing. Not one per section, and never a decorative border.
How to record a conversation with a parent
Body copy stays in Fraunces at a comfortable measure, on the principal background, with the same rules and the same labels as everywhere else. Nothing fades in. Nothing waits for a scroll position. Somebody reading this at eleven at night after a bad phone call gets a page, not a performance.
The colour system still does work: the accent marks links and the section rules, the labels stay mono, and the heading face is the same Bodoni. What is missing is motion, and that absence is the point.
Photography, and a restrained timeline.
- PsychologyStudied early, and later trained in therapy
- SamaritansTrained listener
- BefriendingYears as a volunteer befriender to older men and women
- 15 yearsManaging projects in UK advertising and marketing agencies
A timeline as a list with rules, not a drawn line with dots. The drawn line belongs to the homepage, once.
